Question
Direct mailing as a means of communication is an example of:
| A. |
Individual approach |
| B. |
Group approach |
| C. |
Mass approach |
| D. |
Two-way communication |
|
Correct Answer » A Explanation |
 |
Clinical Reasoning for the Correct Answer:
– Direct mailing targets recipients on a one-to-one basis.
– Each recipient receives a personalized message, distinguishing it from group or mass communication.
– Why Option A (Individual approach) is correct:
– Direct mailing is addressed to individuals, not to a group or the public.
– The message is tailored or intended specifically for each recipient.
– Why Option B (Group approach) is incorrect:
– Group approach refers to communication aimed simultaneously at several people as a defined group (e.g., group counseling, seminars).
– Direct mail is not sent to a collective audience in an interactive setting.
– Why Option C (Mass approach) is incorrect:
– Mass approach involves reaching a large, anonymous audience (e.g., TV, radio, newspapers).
– Direct mailing is not broadcasted to the public at large but is sent to individual addresses.
– Why Option D (Two-way communication) is incorrect:
– Two-way communication requires interaction or feedback from the recipient (dialogue).
– Direct mailing is usually one-way; recipients receive but are not expected to respond immediately or engage.
